What is SAP Master Data Governance all about?

  In today's business where analytics is becoming more important, Master Data Management (MDM) increases the validity of data used to model customer behavior, cross-sell, and up-sell. If your company has various customer touch points or multiple service lines, then MDM will help ensure that you can assemble a complete picture of the relationship with customers. The definition of MDM: “In business, master data management (MDM) comprises the processes, governance, policies, standards, and tools that consistently define and manage the critical data of an organization to provide a single point of reference.” ( Wiki )  SAP MDG : Master Data Governance Managing master data in any business can be tremendously challenging. For most SAP customers, the creation and modification of master data remain a very inefficient, manual process with no clear data ownership and little to no transparency in the process. Most organizations still utilize email and spreadsheet-driven management of data. Th